Chianti goes pink
Piccini Brings a Timeless Wine into the Present
Tuscany has always possessed a rare ability to turn landscape into culture. Its hills, vineyards and ancient villages form the backdrop to a winemaking tradition that has become part of Italy’s identity around the world. At the heart of this heritage stands Chianti, a wine whose name evokes not only a territory, but also a distinctly Tuscan way of gathering, sharing and living.
Piccini’s roots have been firmly planted in this land since 1882. Over five generations, Chianti has remained central to the family’s history and vision of wine. Yet respect for tradition has never meant remaining still. Piccini has always believed that heritage must be kept alive through evolution: by questioning established conventions, embracing new ideas and finding contemporary ways to express the character of its origins.
A Centuries-Old Wine Enters the Third Millennium
The creation of the new Chianti Rosé, officially launched by the Consortium, offers the possibility of looking at one of Italy’s most historic denominations from an entirely new perspective, giving it a lighter, fresher and more contemporary expression without weakening its connection to Tuscany. Chianti Rosé is not an attempt to rewrite the past, but to allow that past to speak the language of the present. The wine carries the prestige, cultural depth and recognisability of Chianti into the third millennium, revealing a new side of a territory traditionally associated with red wine. For Piccini, the project represents a natural extension of its philosophy: preserving the foundations of a great tradition while pushing beyond the standards. The colour changes, the occasions evolve and the style becomes more immediate, but the soul of Chianti remains clearly visible.
A Wine for New Rituals
Wine consumption today is no longer defined exclusively by the dining table. New generations approach wine through more informal, flexible and spontaneous occasions: an aperitivo with friends, an outdoor lunch, an evening gathering or simply a glass enjoyed without the structure of a complete meal. Chianti Rosé was created to enter these new rituals naturally. Fresh, approachable and versatile, it can act as a gateway for younger consumers who may feel less familiar with traditional red wines but are attracted by vibrant, contemporary styles. Through rosé, they can discover the world of Chianti in a form that feels closer to their habits and expectations.
The Rosé Soul of Sangiovese
Sangiovese lies at the heart of Chianti Rosé, giving the wine its vibrant acidity, natural freshness and distinctive savoury character, ensuring that even in pink, Chianti continues to speak with an unmistakably Tuscan accent. In this new expression, Sangiovese reveals a more delicate and seductive personality. Fragrant red-berry notes are joined by subtle floral nuances, while the palate combines energy, elegance and a gentle structure. It is a new shade of Chianti, but one drawn from the same historic palette. A wine created for contemporary life, rooted in Tuscany and shaped by a family that, since 1882, has believed that the most authentic way to honour tradition is to keep moving it forward.
