February sees the launch of our very first Most Wanted Collective. This special edition campaign is comprised of five diverse artists who have each been given a wine label as a canvas to express themselves freely. The inspiration behind the campaign is to celebrate diversity by embracing individuality and inclusivity through artistic collaborations, sparking conversations around gender, race, and accessibility.
Most Wanted has always been passionate about the art scene, collaborating at a variety of exciting events including Art Battle Manchester and Cheltenham Paint Festival. Alongside this, we contribute a monthly donation to Creative Debuts’ Black Artist Grant – supporting emerging Black artists based in the UK with a no-strings-attached one-off grant.
The Collective consists of Most Wanted Cabernet Sauvignon, Chardonnay, Malbec, Pinot Grigio and Shiraz. Each wine is labelled with a story created by one of the five artists: Jelly J, Nomad Clan, Dorcas Magbadelo, Chris Hawkes and Pete Obsolete. Customers will be able to access short videos from a QR code on each bottle, allowing them to get closer to the artists, discovering the stories behind the labels.
Limited edition prints of The Most Wanted Collective artwork will also be available to buy directly from the Most Wanted website fulfilled by Art Wow, available from 1st February until 30th April 2022, with all proceeds going directly to the artists themselves.
Find the Collective wines in your usual Most Wanted stockist for a limited time only!