Viña Eguia expands its portfolio and strengthens its positioning

At Muriel Wines, we continue taking firm steps in the evolution of our brands. The restyling and expansion of #ViñaEguía’s portfolio respond to a clear goal: to offer a more segmented, recognizable range, aligned with different consumption moments and market profiles. Alongside the renewal of our classic Riojas and the update of the varietal range, the project introduces new proposals that broaden the brand’s reach:

· Viña Eguia Semidulce Rioja, designed for new consumption occasions

· Viña Eguia Origin Range, our most exclusive and experimental range

· Viña Eguia Main Denominations, with wines from the DO Rías Baixas, DO Ribera del Duero, and DO Rueda.

· Godello wine from Vino de la Tierra de Castilla y León, completing the varietal offering

This work is already being showcased at Barcelona Wine Week, receiving very positive feedback from clients and professionals, and will continue at Wine Paris and ProWein. A project built on knowledge, vineyards, and teamwork, with a focus on the future and on continuing to add value in every market.

We keep moving forward www.viñaeguia.com #murielwines #launching #wine

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