Piccini: Global success, Tuscan tradition

Since 1882, Piccini has been one of Italy’s best-known wine brands, with a strong Tuscan tradition and an iconic Chianti Orange label that has become the hallmark of the company. The striking label symbolises the dynamism, focus on innovation and expresses the international character of the company. Piccini started with just seven hectares of vineyards, expanding to over two hundred across five estates throughout Tuscany.

The history of Piccini goes back five generations that have followed one another uninterruptedly, handing down passion, values, knowledge, and skills and valuing their rooted and historical traditions, which have contributed to making great wines from Tuscany.

The continuous passion that has flowed through the Piccini generations since 1882 has allowed the company to stand out on the national scene and successfully launch itself into global markets. Their story continues under the expert guidance of Mario Piccini, supported by his sisters Martina and Elisa, and his children Ginevra, Benedetta and Michelangelo.

Piccini’s headquarters are in Castellina, Chianti, located in the heart of the Chianti Classico region. They have recently extended to an 18,000㎡ production site near Casole d’Elsa, and from September 2020 it became the new home of the company. It’s here, that all the wine, once vinified at the farms, merges to end its production cycle.

The central Italian region of Tuscany is synonymous with some of the country’s top quality wines. Both the climate in the Tuscan hills and perfect soil type create ideal growing conditions for different varieties of grapes, however it is Sangiovese grape variety that reigns supreme. Sangiovese, derives from Latin, ‘Sanguis Jovis’ meaning the ‘blood of Jupiter’ and it is the lifeblood of red wine production in Tuscany.

Sangiovese has characteristics which sets it apart from other grape varieties. Ruby red in appearance, it has a unique set of aromas, firm tannins, and is high in acidity. The young grape exhibits aromas of cherry, violets, plums, and blueberries. With age it acquires heartier notes, and can even develop sweet tobacco, coffee, and spices because of specific aging techniques and practices. As the wine matures it will develop incredible flavours which partly explains Tuscan wine’s uniqueness.

As one of the most prominent wine producers in Tuscany, Piccini now have an astonishing annual production of over 16 million bottles distributed to over 80 countries around the world. This is a testament of the family’s ambition, who for over a century have pursued the goal of increasing awareness of the Italian regions in its bottles.

Find Piccini wines in Tesco, Sainsbury’s, Waitrose, Parfetts and Costco.

Visit their website to find out more