Most Wanted Wines topped off a summer of live brand activity with an exciting sponsorship with the National Television Awards at London’s O2 arena in September. A range of Most Wanted wines was served throughout the evening to a star-studded audience, whilst the event was broadcasted live on ITV.
The Awards are unique on British TV as the winners are chosen exclusively by the public. A record 4.7 million viewers tuned in to watch the awards ceremony live on television in 2020, with over 11 million votes cast.
Marketing Director Rachel Archer said, “We are thrilled to have been part of the biggest night in British TV. The NTAs are a national institution with a huge, universal reach and we loved seeing the winners and guests having a brilliant evening with our wines.”