Martina: The Piccini Soul of Vermentino
Five generations, one Tuscan identity, and two luminous expressions of Vermentino inspired by family, heritage and the Mediterranean spirit
The Piccini Family: More Than a Century of Tuscan Wine Heritage
Founded in 1882 by Angiolo Piccini in the hills between Florence and Siena, the Piccini winery began with just seven hectares of vineyards and a bold entrepreneurial vision that would eventually span five generations.
What started as a small family estate in the heart of Tuscany gradually evolved into one of Italy’s most recognisable wine families, while remarkably maintaining the same deeply personal identity that shaped its origins. Through economic crises, wars and profound transformations in Italian wine culture, the Piccini family preserved a philosophy rooted in territorial expression, accessibility and emotional authenticity.
Today, under the leadership of Mario Piccini, the family continues to interpret Italian wine with a rare balance of tradition and innovation. Yet despite its international reach and presence in more than 80 countries, Piccini remains, above all, a family story. The company itself proudly defines its identity as “La famiglia italiana del vino” – the Italian wine family – a philosophy that goes beyond branding and reflects a genuinely intergenerational approach to wine.
That intimate family dimension is precisely what inspired the creation of the Martina labels. Mario Piccini chose to dedicate these wines to his sister Martina, whose dynamic personality has long represented an important creative and emotional force within the family. Energetic, intuitive and full of ideas, Martina has always embodied the courage and vitality that continue to drive the Piccini vision forward.
The two wines that bear her name – Martina Vermentino Bianco and Martina Vermentino Rosato – are conceived as complementary expressions of Vermentino, a grape variety capable of revealing both the freshness and elegance of Tuscany’s Mediterranean identity. Through them, the family transforms a personal tribute into a broader narrative about territory, character and contemporary Tuscan winemaking.
Vermentino: Tuscany’s Mediterranean Signature
Among Tuscany’s white grape varieties, Vermentino occupies an increasingly central role in defining the contemporary identity of the region’s coastal wines. Although historically associated with the Tyrrhenian coastline and the islands of the Mediterranean, Vermentino has found in Tuscany one of its most compelling expressions, shaped by sea breezes, intense sunlight, mineral soils and a climate that naturally preserves freshness and aromatic precision.
Its success lies in its extraordinary versatility. Vermentino can be vibrant and immediate, yet also textural and complex; intensely aromatic, yet never overwhelming. It is a grape that naturally combines Mediterranean warmth with saline tension and elegant acidity, creating wines that feel both relaxed and sophisticated.
Typically characterised by aromas of citrus, white flowers, Mediterranean herbs and subtle mineral nuances, Vermentino has become a symbol of modern Tuscan conviviality, a wine style deeply connected to outdoor living, coastal cuisine and a more contemporary interpretation of Italian elegance.
Over the past two decades, Tuscan producers have increasingly embraced Vermentino as a key varietal capable of expressing terroir with clarity while responding to evolving international tastes for freshness, drinkability and precision. For the Piccini family, this grape perfectly reflects their own philosophy: wines that are rooted in tradition yet speak a modern language.
In the Martina collection, Vermentino becomes the common thread between two different but complementary personalities. The Bianco highlights the varietal’s purity, minerality and aromatic brightness, while the Rosato reveals a softer, more gastronomic and unexpectedly versatile dimension of the grape.
Martina Vermentino Bianco: Coastal Elegance in Its Purest Form
A Refined Expression of Tuscan Vermentino
Martina Vermentino Toscana IGT is conceived as a pure and luminous interpretation of the varietal, crafted to preserve freshness, aromatic integrity and the unmistakable minerality that defines Tuscan Vermentino.
The winemaking process begins with a gentle pressing of the grapes, followed by fermentation at controlled temperatures between 14 and 16°C. This careful vinification preserves the grape’s delicate aromatic profile while enhancing clarity and finesse. A brief ageing on the lees adds texture and complexity, giving the wine greater depth without compromising its vibrant character.
In the glass, the wine opens with an expressive bouquet of white flowers, citrus peel and Mediterranean herbal nuances. On the palate, it is fresh, savoury and beautifully balanced, driven by lively acidity and elegant yellow fruit notes. The finish is long, mineral and persistent, a signature that speaks clearly of Tuscany’s coastal terroirs.
This is a Vermentino that captures the understated sophistication of the Mediterranean: bright yet structured, immediate yet nuanced.
Martina Vermentino Rosato: A Contemporary Mediterranean Rosé
When Vermentino Reveals Another Side of Its Personality
With Martina Vermentino Rosato Toscana IGT, the Piccini family explores a more unexpected and contemporary dimension of Vermentino. Here, the grape becomes the foundation of a rosé that expresses finesse, texture and freshness through a distinctly Tuscan lens.
The production process is particularly delicate and precise. For approximately two hours, the grapes remain in a pneumatic press filled with dry ice, a technique designed to preserve aromatic purity and protect the must from oxidation. This short skin contact gently extracts the wine’s elegant pale salmon hue before the juice undergoes a white vinification process aimed at maintaining freshness and aromatic precision.
The result is a rosé of remarkable subtlety and balance. Floral aromas of broom flowers and tea roses emerge first on the nose, followed by a refined mineral freshness. On the palate, the wine is dry, savoury and softly textured, with a medium-bodied structure that enhances drinkability and elegance. The finish is refreshing, persistent and irresistibly Mediterranean.
What makes this rosé especially intriguing is the way Vermentino contributes not only aromatic brightness and saline character, but also structure and identity to the final blend. Alongside carefully selected red grape varieties that lend the wine its delicate pink hue and subtle hints of red berries, Vermentino remains the dominant voice, bringing freshness, vibrancy and a distinctly coastal character to the wine.
The result is a rosé that feels modern yet deeply rooted in place: graceful, gastronomic and unmistakably Tuscan.
A Family Story Written Through Wine
The Martina collection ultimately tells a story that goes beyond winemaking technique or varietal expression. It is the story of a family that continues to place emotion, memory and identity at the centre of its vision.
Through these wines, the Piccini family celebrates Tuscany not only as a territory, but as a way of life, generous, vibrant and deeply connected to human relationships. And through Martina, Mario Piccini transforms a personal tribute into something universal: a wine that speaks of inspiration, courage and the enduring strength of family bonds.
