Most Wanted Wines have signed a sponsorship deal with American Express presents BST Hyde Park and Luno presents All Points East Festivals. In a deal brokered by AEG Global Partnerships, Most Wanted Wines will have exclusive wine pouring rights at both festivals from June 2022.
The London summer festivals will see the first outing for the brand’s new 187ml Malbec, Sauvignon Blanc and Sauvignon Blanc Rosé cans, which will sit alongside their market-leading Pinot Grigio and Pink Pinot Grigio Fizz cans, as well as a selection of the Regions range supplied for festival VIPs.
BST Hyde Park started back in 2013 with a mission to bring a 10-day event like no other. This year, 3 weekends across June and July hosted the music hall of fame legends Elton John, Pearl Jam and The Rolling Stones. Luno presents All Points East, which runs across 2 consecutive weekends in August, will see Gorillaz, Chemical Brothers, Tame Impala, Kraftwerk and many more take to the stage at London’s Victoria Park.
Off-Piste Wines’ Marketing Director and creator of Most Wanted Wines, Rachel Archer said: “We’re thrilled to be partnering with two of London’s biggest and best festivals. Most Wanted is already the UK’s largest canned wine brand and until recently has only been available via the off-trade – we are extremely excited to see how they perform in the on trade this summer and beyond. These festivals provide our customers with the perfect opportunity to enjoy the cans in the optimum environment, brilliant music, great friends, and some fun surprises at our pop-up festival bars”